Kaupapa Māori and Applying Te Pō to Design Thinking
Whakatauki
Toitū te kupu, toitū te mana, toitū te whenua
Without language, without mana, without land, the essence of being Māori would be lost.
Insights
Quantitative vs Qualitative
Quantitative: surveys, numerical E.g.
Qualitative: diaries, descriptive
Positionality - Acknowledge your position; be aware of it, and you can share it. (More in Qualitative than Quantitative, but always good to be informed and inform others)
Empathise
Empathy is crucial to all human-centred design processes, since it helps design thinkers rid themselves of their personal biases and assumptions about the world in order to gain insight into their users and their real needs. We want to be able to jump into our customer’s shoes and understand how they feel.
- Encourage customer to tell stories to help understand the problem = them digging deeper
- Ask Why? - explain their thinking/thoughts
- Non Verbal Cues - Face/body
- Look for inconsistencies
- Embrace Silence - (provides opportunities to process thoughts)
- Open-ended Questions + Unbiased
Kaupapa Maori
- Tino Rangatiratanga - The Principle of Self-determination
- Taonga Tuku Iho - The Principle of Cultural Aspiration
- Ako Māori - The Principle of Culturally Preferred Pedagogy
- Kia piki ake i ngā raruraru o te kainga - The Principle of Socio-Economic Mediation
- Whānau - The Principle of Extended Family Structure
- Kaupapa - The Principle of Collective Philosophy
- Te Tiriti o Waitangi - The Principle of the Treaty of Waitangi
- Ata - The Principle of Growing Respectful Relationships
Granted the Validity and Legitimacy of Māori - no need to justify or explain who they are or what they think or where their ideas come from. (This was stated only 26 years ago).
Flipped Task
If you are in a group being researched by someone who is not Māori, Kaupapa Māori should be at the back of their minds.
The back of a panel is not as beautiful as the front, but still very important for supporting the front and keeping it all together.
Design Thinking from a Te Reo Māori Perspective
- Te Po - Empathise and Define Problem: observe, ask, listen, research, define, focus. This can be underdeveloped - often given the first thought. E.g Kids don't like maths. We need to go deeper - Not taking the problem on at face value

So not just let's get them to average, let's use blue sky thinking. Aim High!






















































